NO END

SPRING/SUMMER 2019 CAPSULE COLLECTION:

A EXAMPLE OF A PACKAGE FROM DESIGN CONCEPT TO DESIGNED RANGE PLAN

Page 1

A new generation is born and they have a voice, with all this political change and uncertainty, we have created a youth that can 'be the change' and make a difference to the world they live in. 

The macro message 'No End' explores this presence of change and creates a collection that has attitude, conveys individuality and sends out bold messages of expression. 

THE TREND

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Words of expression and the use of washed out acid limes and soft pastels sit back with a monocrome palette. Longer line tops, skinny fit shorts and casual street style attitude mark the main features of this trend.

COLOUR

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A monochrome collections with highlights of washed acid limes, lilac, tinted whites and fade out aquatic blues.

GRAPHICS

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Explore with slogans and enlarge/ crop words, use bold statements of expression and paint splats for surface texture, add colour blocking for a subtle sporty look and tonal silicon prints on camos for updated surface textures. 

TRIMS

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Visible elasticated double waistbands with silicon prints, off white piping details, taped seams for a subtle sporty look, double tipped socks, grosgrain tapes, embossed rubberised branding and slogans woven into ribbed neck trims are an example of the trims used on this collection. 

THE COLLECTION